Allow me to rant for a minute: Yesterday, someone supposedly called Emily left a comment on one of my posts that read like spam -- because it was spam: "Have you seen the latest episode of Bloodcast News Network? It's on vampire self defense, so I don't even want to guess what will happen if you don't! http://www.iheartvampires.net/?p=335 For the latest in vampire news, go to iheartvampires.net"
Yes, the "the latest in vampire news" sounds familiar, right? (See my header.) I checked the site and, quelle surprise, it's a fake site that's put up by the marketing team, Campfire, behind HBO's "True Blood."
To understand why I hate this, we have to put it in historical context. A million years ago ad-wise, some people came up with the idea to use word-of-mouth to advertise their movie, "Blair Witch Project." It worked, just like mania for Beanie Babies and Cabbage Patch Dolls worked. (I won't put Tickle-Me Elmo in this category because I totally heart Elmo.) Anyway, these people said, "Lo, there is some major money in this crap!" and started a business.
Campfire now relies on hordes of employees to create everything from banner ads, posters, websites, blogs, etc. The message is about the message, not about the show. It's all sizzle and no frickin steak.
We're supposed to think that this campaign is cool and clever, but it comes off as manipulative and sleazy when multimillion-dollar companies post advertisements disguised as real people's comments on real blogs. If you want an ad with me, offer a DVD for fans. Offer an interview with one of your cast. Don't just use my site for your corporate profit.
You know the thing about sizzles? They fizzle.
End of rant.
Our pal, PopinFresh, interviews Georgia Evans, author of Bloody Good, and has a book contest. "Kate Duffy, my editor at Kensington, asked me if I'd like to write a WW2 set book. I jumped at the chance- we talked over plot ideas and she suggested making the vamps the villains... So vamp spies seemed the obvious choice." Also, Popin's Lair has a nice new design!
GRATUITUOUS VIDEO OF THE DAY
Vampire Wire reader Lexie (a real human being, not an employee of a marketing firm) mentioned Spike (James Marsters in "Buffy") and Billy Idol videos on YouTube. Compare and contrast for ten points. Thanks, Lexie!
Very cool video from SerenitySapphire.
Oh, I had to wade through too many Spike videos with Evanescence, ugh, and this video by Suicune3 helps rinse the bad taste out of my brain.









